Snapchat (iOS)
Identity
Mobile Apps
Camera-first social. Snap Yellow #FFFC00, 5-screen swipe nav, 82pt yellow capture button, color-coded snap types, Avenir Next
Typography
Ag
Ag
Ag
--text-4xl · 62pxThe quick brown fox--text-3xl · 48pxThe quick brown fox--text-2xl · 24pxThe quick brown fox--text-xl · 20pxThe quick brown fox--text-lg · 18pxThe quick brown fox--text-base · 16pxThe quick brown fox--text-sm · 14pxThe quick brown fox--text-xs · 12pxThe quick brown foxPalette
#000000Page background — defines the brand canvas.#1A1A1ACard / lifted container background.color-mix(in oklab, var(--surface), var(--fg) 6%)Tertiary surface tier (kami warm-sand).#FFFFFFPrimary text color.color-mix(in oklab, var(--fg), var(--bg) 15%)Secondary text tier (kami dark-warm).#8A8A8FSubtext / captions.color-mix(in oklab, var(--muted), var(--bg) 25%)Tertiary FG / metadata tier (kami stone).#333333Default border / card edge.color-mix(in oklab, var(--border), var(--bg) 50%)Inner row separator that should not visually compete.#FFFC00Brand accent. ≤2 visible uses per screen (lint enforced).#000000FG when --accent is the bg.#00D873Success state.#FF9500Warning state.#FF3B30Danger state.Also named in DESIGN.md
#e6e300Pressed state on yellow interactive elements (very rare — most yellow is logo/capture).#2c2c2cElevated surfaces — selected chat row, settings cells.#f2f2f2#555555Disabled / very low-emphasis.#ff2e3dReceived photo snap icon in inbox (unread square with triangle point).#9b51ffReceived video snap icon.Imagery & layout
Radius
8px20px24px9999pxSpacing
--space-1 · 4px--space-2 · 8px--space-3 · 12px--space-4 · 16px--space-5 · 20px--space-6 · 24px--space-8 · 32px--space-12 · 48pxElevation
--elev-raisedLayout
2-column publisher tiles with compact 8pt gaps — magazine-like density
Layout rules
- Base unit: 4pt
- Scale: 4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 72, 82
- Standard horizontal margin: 16pt on Chat/Stories screens
- Camera screen: edge-to-edge viewfinder, floating controls with 16pt inset from edges
- Capture button: 20pt from bottom safe area
- Chat rows: full-width at 72pt height