Nubank (iOS)

Identity

Mobile Apps

Latin America's purple neobank. Full-bleed Nu Purple hero (#820AD1) over a calm tile stack on deep aubergine #15101C, the Roxinho credit card as a #9B2BE0 gradient, pill buttons, and Pix-first quick actions with positive green #2ED47A.

Typography

GraphikDisplay

GraphikBody

Ag

ui-monospaceMono

--text-4xl · 42pxThe quick brown fox

--text-3xl · 32pxThe quick brown fox

--text-2xl · 26pxThe quick brown fox

--text-xl · 22pxThe quick brown fox

--text-lg · 18pxThe quick brown fox

--text-base · 16pxThe quick brown fox

--text-sm · 15pxThe quick brown fox

--text-xs · 10pxThe quick brown fox

Palette

--bg#F4F2F7Page background — defines the brand canvas.

--surface#FFFFFFCard / lifted container background.

--surface-warmcolor-mix(in oklab, var(--surface), var(--fg) 6%)Tertiary surface tier (kami warm-sand).

--fg#1A1523Primary text color.

--fg-2color-mix(in oklab, var(--fg), var(--bg) 15%)Secondary text tier (kami dark-warm).

--muted#6B6178Subtext / captions.

--metacolor-mix(in oklab, var(--muted), var(--bg) 25%)Tertiary FG / metadata tier (kami stone).

--border#E6E1EEDefault border / card edge.

--border-softcolor-mix(in oklab, var(--border), var(--bg) 50%)Inner row separator that should not visually compete.

--accent#820AD1Brand accent. ≤2 visible uses per screen (lint enforced).

--accent-on#FFFFFFFG when --accent is the bg.

--success#1FB76ASuccess state.

--warn#D9821FWarning state.

--danger#E03A4ADanger state.

Also named in DESIGN.md

Purple Bright#9b2be0Gradient top / hover / progress fill on dark.

Purple Pressed#6a07adPressed state on purple buttons and the hero.

Purple Soft#c9a6e8Dark-mode interactive tint — active tab, secondary-button border/text, tile icons on dark.

Purple Wash#f3e8fblight / #2A1240 dark): 8–14% purple fill behind selected rows and purple chips.

Surface Pressed#ece8f2Pressed/selected tile state.

Dark Canvas#15101cPrimary dark canvas — deep aubergine tinted from Nu Purple, NOT pure black.

Dark Surface 1#1f1729Tiles, cards, sheets.

Dark Surface 2#2a2038Elevated surfaces, quick-action circles, pressed rows.

Imagery & layout

Radius

--radius-sm12px

--radius-md16px

--radius-lg16px

--radius-pill9999px

Spacing

--space-1 · 4px

--space-2 · 8px

--space-3 · 12px

--space-4 · 16px

--space-5 · 20px

--space-6 · 24px

--space-8 · 32px

--space-12 · 48px

Elevation

--elev-raised

Layout

Layout rules

Base unit: 4pt
Scale: 4, 8, 12, 16, 18, 24, 32, 40, 48, 64
Screen horizontal inset: 18–22pt (tiles 18pt; rows/headers 22pt)
Tile internal padding: 18pt; tile-to-tile vertical gap 14pt
Hero header bottom padding: 22pt
iPhone: single column, 18pt tile insets, full-bleed purple hero

Component kit

Light Dark