Netflix (iOS)

Identity

Mobile Apps

Streaming. Netflix Red #E50914 on #141414 canvas, hero trailer auto-play, Top 10 numeral row, Continue Watching progress bar, Netflix Sans

Typography

Netflix SansDisplay400 / 500 / 700

Netflix SansBody

Ag

ui-monospaceMono

--text-4xl · 42pxThe quick brown fox

--text-3xl · 32pxThe quick brown fox

--text-2xl · 20pxThe quick brown fox

--text-xl · 17pxThe quick brown fox

--text-lg · 15pxThe quick brown fox

--text-base · 14pxThe quick brown fox

--text-sm · 13pxThe quick brown fox

--text-xs · 10pxThe quick brown fox

Palette

--bg#141414Page background — defines the brand canvas.

--surface#1F1F1FCard / lifted container background.

--surface-warmcolor-mix(in oklab, var(--surface), var(--fg) 6%)Tertiary surface tier (kami warm-sand).

--fg#FFFFFFPrimary text color.

--fg-2color-mix(in oklab, var(--fg), var(--bg) 15%)Secondary text tier (kami dark-warm).

--muted#AAAAAASubtext / captions.

--metacolor-mix(in oklab, var(--muted), var(--bg) 25%)Tertiary FG / metadata tier (kami stone).

--border#2B2B2BDefault border / card edge.

--border-softcolor-mix(in oklab, var(--border), var(--bg) 50%)Inner row separator that should not visually compete.

--accent#E50914Brand accent. ≤2 visible uses per screen (lint enforced).

--accent-on#FFFFFFFG when --accent is the bg.

--success#AAAAAASuccess state.

--warn#FF9500Warning state.

--danger#E50914Danger state.

Also named in DESIGN.md

Netflix Red Pressed#b7070fPressed / active-state variant for red CTAs.

Netflix Red Dimmed#831010Very occasionally used for inactive or loading-state placeholders on red elements.

Deep Black#000000Full-bleed background behind title art, player background, loading-state fills.

Surface 2#2a2a2aBottom sheets, modal backgrounds, pressed states on rows.

Surface 3#3a3a3aElevated sheets, context menus, sign-in fields.

Input Field#333333Sign-in / search input backgrounds.

Imagery & layout

Radius

--radius-sm4px

--radius-md4px

--radius-lg4px

--radius-pill9999px

Spacing

--space-1 · 4px

--space-2 · 8px

--space-3 · 12px

--space-4 · 16px

--space-5 · 20px

--space-6 · 24px

--space-8 · 32px

--space-12 · 48px

Elevation

--elev-raised

Layout

Layout rules

Base unit: 4pt
Scale: 4, 8, 12, 16, 20, 24, 32, 48, 56, 64
Content margin: 16pt horizontal on text content, 0pt on row scrolls (tiles extend to edges)
Between rows: 12pt top / 8pt bottom on section headers
Between poster tiles in a row: 8pt
Feed: single-column vertical stack of horizontal rows; tiles flow horizontally

Component kit

Light Dark