BMW M

Identity

Automotive

Bundled OpenDesign package for BMW M, derived from curated DESIGN.md, tokens.css, and components.html fixtures.

Typography

BMWTypeNextDisplay

BMWTypeNextBody

Ag

SF MonoMono

--text-4xl · 78pxThe quick brown fox

--text-3xl · 56pxThe quick brown fox

--text-2xl · 36pxThe quick brown fox

--text-xl · 24pxThe quick brown fox

--text-lg · 18pxThe quick brown fox

--text-base · 16pxThe quick brown fox

--text-sm · 14pxThe quick brown fox

--text-xs · 12pxThe quick brown fox

Palette

--bg#f7f8faPage background — defines the brand canvas.

--surface#ffffffCard / lifted container background.

--surface-warm#eef3f8Tertiary surface tier (kami warm-sand).

--fg#111827Primary text color.

--fg-2#334155Secondary text tier (kami dark-warm).

--muted#64748bSubtext / captions.

--meta#0066b1Tertiary FG / metadata tier (kami stone).

--border#d7dee8Default border / card edge.

--border-soft#edf1f6Inner row separator that should not visually compete.

--accent#0066b1Brand accent. ≤2 visible uses per screen (lint enforced).

--accent-on#ffffffFG when --accent is the bg.

--success#16a34aSuccess state.

--warn#f59e0bWarning state.

--danger#e4002bDanger state.

Also named in DESIGN.md

M Blue Dark#1c69d4{colors.m-blue-dark}. The middle stop and BMW heritage blue value, repurposed as the middle band of the M str…

M Red#e22718{colors.m-red}. The third stop. The signature M-power red, used in the stripe and on motorsport-pace callouts.

Electric Blue#0653b6{colors.electric-blue}. A separate electric-vehicle accent used on M xDrive electric model pages. Distinct fr…

Canvas#000000{colors.canvas}. The default page floor across the analyzed editorial and marketing surfaces. True black.

Surface Soft#0d0d0d{colors.surface-soft}. A barely-different-from-black used for spec table cells and footer-adjacent strips.

Surface Card#1a1a1a{colors.surface-card}. Cards, secondary buttons, icon-button backgrounds.

Surface Elevated#262626{colors.surface-elevated}. One step lighter, used for nested cards inside dark bands.

Carbon Gray#2b2b2b{colors.carbon-gray}. Carbon-fiber-inspired surface tone used on technical-spec cards.

Hairline#3c3c3c{colors.hairline}. The 1px divider tone on dark surfaces. Used between body sections, between table rows, aro…

Body#bbbbbb{colors.body}. Default running-text color (slightly cooler than pure white). Used for body paragraphs and sec…

Imagery & layout

Radius

--radius-sm4px

--radius-md8px

--radius-lg14px

--radius-pill9999px

Spacing

--space-1 · 4px

--space-2 · 8px

--space-3 · 12px

--space-4 · 16px

--space-5 · 20px

--space-6 · 24px

--space-8 · 32px

--space-12 · 48px

Elevation

--elev-raised

Layout

3-up at desktop, 2-up at tablet, 1-up at mobile.

Layout rules

Base unit: 4px.
Tokens: {spacing.xxs} 4px · {spacing.xs} 8px · {spacing.sm} 12px · {spacing.md} 16px · {spacing.lg} 24px · {spacing.xl} 40px · {spacing.xxl} 64px · {spacing.section} 96px.
Section padding (vertical): {spacing.section} (96px) between major editorial bands.
Hero photo bands: {spacing.xxl} (64px) internal vertical padding around the hero h1 + sub-headline pair.
Card internal padding: {spacing.lg} (24px) for content and model cards; {spacing.xl} (40px) for spec-cell tables.
Gutters: {spacing.lg} (24px) between cards in 3-up grids; {spacing.md} (16px) inside footer columns.

Component kit

Light Dark